Research Proposal Outline


Today I handed in my research proposal outline. The title is “Investigation into the use of e-commerce in luxury brands and the consequences on consumers behavior”. The research aims to fill the gap of the lack of current information on luxury brands’ use of World Wide Web (WWW) by surveying luxury brand managers and consumers. The purpose of the research is to analyse the current involvement of luxury brands with the WWW and which is their managers’ and their customers’ perception on that. Based on this analysis this research will attempt to determine the opportunities and threats emerging for the brand managers concerning multinational strategy due to global access to the brand’s website.

Of course the research proposal is not yet in its final form since I wait for some feedback on it. However you are welcome to download it here:


Featured Song: Quincy Jones | Soul Bossa Nova


8 responses to “Research Proposal Outline

  1. Hi There,

    I am a third year MBA student and also at the point where I have to present a proposal for my research. I have like you selected to conduct research in the Luxury brand market…perhaps we can collaborate or share literature for our lit reviews!??!!

    Let me have your thoughts

  2. Δεν είναι λίγο επικύνδινο να το ανεβάζεις έτσι αυτό; Καλή συνέχεια και καλή επιτυχία!

  3. $Tasneem: Hello and welcome to my blog. I’ll send you an email shortly…

    $attalanti (blogosis): Επικύνδινο? Δε θα το ‘λεγα… Γιατί?

  4. Because my friend HighFidelity someone might accouse you of polluting the internet with crap Research Proposals…

    You know mine is better… HEHEHEHEHE!!!!

    Good luck to us all mate…

  5. $geostuff: May the Force be with us… 😀

  6. $attalanti his proposal is a mess so nobody will actually download that:P (just kiddin’ mate)

  7. Πολύ ωραίο θέμα και πρωτότυπο! Σου εύχομαι καλη επιτυχία και ότι βοήθεια χρειαστείς εδώ είμαστε! Θα συμφωνήσω με την blogoμανούλα Attalanti και θα σου έλεγα να μην ποστάρεις όλο το concept του ερευνητικού σου με το νι και το σίγμα!Φιλιά :-))

  8. Αυτή η εργασία είναι πολύ καλή. Αγαπώ τον πολιτισμό ελληνικά. Tnak εσείς

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